At Bonny, I played a key role in our PR efforts, especially around peak winter season when we wanted to highlight our signature doonas. I helped research and identify key journalists, editors, and contributors from publications like Better Homes and Gardens, The Urban List, Broadsheet, and Vogue. From there, I reached out to them for gifting opportunities, shared press materials, provided imagery and brand information, and wrote tailored briefs for their coverage. I also followed up to nurture interest and maintained these relationships over time to build ongoing connections to secure coverage.

These efforts helped us generate valuable coverage and buzz around our products, driving brand awareness when it mattered most.
Below are examples of work that I helped secure through these PR efforts.