During my time at Bonny, I built the organic social strategy from scratch. I established a strong brand presence on TikTok and Instagram. In about two years, I grew our TikTok to 6K followers and Instagram to 15K, creating spaces where our audience genuinely wanted to connect with the brand.

I was involved in every part of the content process: shaping strategy, planning, scripting, producing, editing, copywritting and publishing content, to then optimising it based on performance. I created everything from EGC-style content and trend-led videos to product education and behind-the-scenes storytelling, always tailored to resonate with our audience and reflect Bonny’s brand voice.

Below are examples of some of the most successful organic content pieces I led.