It’s fair to say my life pretty much revolves around content:consuming it, thinking about it, or creating it. I first started sharing my life online during uni, posting about my running journey and favourite Melbourne spots, and that’s when I realised how much I love storytelling and connecting with people through content.

Since then, that passion has grown into a career. In my most recent role, I worked in-house on social campaigns from start to finish. From briefing creators, shaping ideas, managing timelines, and digging into performance to making each campaign even stronger. I’ve found I love working on creator partnerships just as much as I enjoy organic content creation, ad content, content planning, community engagement, and building a strong brand presence online.

Right now, I’m looking for a role where I can keep learning, growing, and collaborating with other creatives. I thrive in a team and love bouncing ideas around, supporting each other, and building something we’re all excited about.

Below are a few examples of my work in organic content creation, ad content, and influencer collaborations.